Pricing

Transparent Pricing.
No Bundled Mystery Fees.

We do not publish fixed price packages because the right investment for a personal injury firm in Lagos is different from the right investment for a corporate law firm in Delaware. We quote after the free audit, when we know what your firm actually needs.

Why no fixed packages

Three Reasons We Quote
After the Audit

🏙️

Cities are different

The competitive investment required to rank in London is materially different from what is needed in Lagos or Delaware. A fixed price package cannot account for this without overcharging one client or underserving another.

⚖️

Starting points vary

A firm with strong local SEO already in place needs a different investment than one starting from zero. We quote based on what we find in the audit, not a standardised tier that ignores your existing position.

🎯

Not every firm needs everything

Some firms need local SEO and nothing else. Others need a full rebuild plus content plus PPC. We do not push services your firm does not need in order to hit a package price point.

What we charge for

Services and How
Pricing Is Structured

Legal SEO
On-page SEO, keyword strategy, and content ranking
Monthly retainer
Quoted after audit
View service
Local SEO and Google Maps
Google Business Profile, citations, and map pack ranking
Monthly retainer
Quoted after audit
View service
Legal Content Marketing
Practice area pages, city pages, and FAQ content
Per page or retainer
Quoted after content audit
View service
PPC for Attorneys
Google Ads and Local Services Ads management
Management fee + ad spend
Ad spend passes through at cost
View service
Intake Consulting
Call handling audit, training, and follow-up sequences
Project fee
One-off or ongoing
View service
Revenue Attribution Reporting
Full funnel tracking and monthly reporting
Setup + monthly
Included in most retainers
View service
What affects your quote

Six Things That
Determine Your Investment

Your city

Competition levels vary significantly between Lagos, London, and Delaware. The investment required to rank reflects what you are actually competing against.

Your practice area

Personal injury requires a heavier investment than estate planning because the competition is more intense and the stakes per click are higher.

Your starting point

A firm starting from zero requires more foundational work than one with existing rankings that just need improving.

Services selected

You can start with one service and add others as results are proven. We do not require firms to purchase everything upfront.

Content volume

The number of practice area pages, city pages, and FAQ articles needed depends on your firm's scope, which we assess during the audit.

Website condition

If your current site needs a technical rebuild before SEO can work, that is a one-time cost quoted separately from the ongoing retainer.

Our pricing promise

What You Will Never
See on Your Invoice

Bundled fees that hide what each service actually costs
Ad spend marked up without disclosure
Charges for services your firm did not agree to
Automatic renewals without a renewal conversation
Exit fees or penalties for leaving
Transparent marketing reporting dashboard

Get a Quote Built Around
Your Firm Specifically

Start with a free audit. We will show you what we found, what we would do, and what it would cost, with no pressure and no hard sell.

Get My Free Audit