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PPC for Attorneys

PPC for Law Firms That
Tracks Every Dollar to a Signed Client

Pay-per-click done right means targeting high intent keywords, filtering out unqualified searchers, and tracking every dollar from click to retainer. No bloated budgets. No mystery metrics. No charges for clicks that were never going to become clients.

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100%
Ad spend itemised monthly
3x
Average lead increase
0
Long term lock in contracts
Campaign type

Google Local Services Ads
for Attorneys

Local Services Ads place your firm at the very top of Google, above even the standard paid ads, and you only pay when someone actually contacts you, not for every click. We manage the verification process, optimise your profile, and monitor lead quality so your budget goes toward real enquiries.

✓
Pay per lead, not per click, reducing wasted spend
✓
Google Screened badge handling for added credibility
✓
Dispute management for leads that were never qualified
Person reviewing analytics on a laptop screen
Campaign type

Google Ads for
Personal Injury Lawyers

Personal injury keywords carry some of the highest cost per click in any industry, which means wasted spend is expensive and precision matters more than almost anywhere else. We build tightly themed ad groups, aggressive negative keyword lists, and landing pages matched exactly to the search term to keep your cost per signed client under control.

car accident lawyer ads personal injury PPC high CPC keyword control
Attorney shaking hands with a client
Campaign type

PPC Campaigns for
Criminal Defense Firms

Criminal defense searches often happen at odd hours and under real time pressure, which means ad scheduling, mobile optimisation, and call extensions matter more here than in almost any other practice area. We build campaigns that are visible exactly when someone is searching in crisis, with a phone number one tap away.

✓
24 hour ad scheduling for time sensitive searches
✓
Click to call extensions optimised for mobile
✓
Geo targeting tightened to your actual jail and courthouse coverage area
Criminal defense attorney reviewing case files
Reporting and accountability

Conversion Tracking From
Click to Signed Client

Most agencies report on clicks and impressions. We connect your ad spend all the way through to your intake system, so you can see exactly which campaigns, keywords, and ads produced a signed retainer, not just a phone call. Every dollar is accounted for, every month, with no bundled mystery fees.

call tracking for law firms CRM integration cost per signed client
Dashboard showing marketing analytics
How our PPC process works

From Audit to
Tracked, Profitable Campaigns

01

Free PPC audit

We review your current campaigns, or build from scratch if you have none, against your competitors.

02

Campaign build

Tightly themed ad groups, negative keywords, and landing pages matched to search intent.

03

Launch and filter

Call tracking goes live from day one so we can identify and cut underperforming keywords fast.

04

Report and optimise

Monthly reporting tied to signed clients, with continuous bid and budget adjustments.

PPC results

Real Firms.
Real Cost Control.

−41%

Cost per signed client

A Delaware business law firm cut their cost per signed client by 41 percent after we rebuilt their account with qualified only targeting.

3x

Lead volume increase

That same firm tripled their monthly inbound enquiries within the first quarter of the new campaigns.

+44%

Inbound call growth

A London immigration firm increased inbound calls by 44 percent year over year combining PPC with local SEO.

FAQ

PPC for Attorneys
Questions Answered

How is PPC different from SEO for our firm?

SEO builds organic rankings that compound over months and keep working without ongoing ad spend. PPC puts you at the top of search results immediately, but only for as long as you are paying. Most firms use both, with PPC filling the gap while organic rankings build.

How do you stop our ad budget being wasted on unqualified clicks?

We build negative keyword lists specific to your practice area, use call tracking to identify which keywords produce real enquiries versus tyre kickers, and continuously prune the keywords that generate clicks but not cases.

Do you use Google Ads, Local Services Ads, or both?

It depends on your practice area and city. Local Services Ads work well for high volume, lower complexity matters. Traditional Google Ads search campaigns tend to perform better for high value practice areas like personal injury and business law. We typically recommend a combination.

Stop Paying for Clicks
That Never Become Clients.

Find out exactly where your ad budget is leaking, for free, in 20 minutes.

Get My Free PPC Audit