Law Firm SEO
Questions Answered

Local SEO improvements, particularly Google Business Profile and map pack rankings, typically show measurable results within 30 to 60 days. Competitive organic keyword rankings take 4 to 6 months in most markets, though this varies significantly by city and practice area. We set milestones at 30, 60, and 90 days so you are never left wondering where things stand.

We tie reporting to signed cases wherever possible, not just rankings and traffic. Every monthly report shows where your budget went, which channels produced enquiries, and which converted to retainers. Rankings and impressions appear in the report too, but they are context, not the headline.

That depends heavily on your city, practice area, and starting point. We will not give you a generic number before we have reviewed your current position. What we can say is that the results on our case studies page, including 127 percent organic traffic growth and 3x lead increases, are real and documented, not best case projections.

Three things separate us. We work exclusively with law firms, never general businesses. We only take one firm per practice area per city, so we are never working against our own clients. And you own everything we build on day one, including the website, content, and rankings. No lock-in, no proprietary systems.

We review your current keyword rankings, Google Maps and local pack position, technical site health, and content gaps against competitors, then share findings on a 20-minute call. There is no commitment required. If we can help, we will tell you how. If the opportunity is not there yet or the slot is already taken by another firm, we will tell you that too.

Monthly reports connect marketing activity to signed cases, not just rankings and impressions. We also provide a live dashboard between reports. Every line of spend is accounted for with no bundled mystery fees.

Yes. Everything we build is yours. Your website is built on WordPress with your credentials from day one. Your content is published on your domain. Your rankings belong to your site. If you choose to leave, you take everything with you and we retain nothing.

We do not believe in 18-month lock-ins. We earn your business every month. You own the website and content regardless, so if we stop producing results, you are not trapped paying for a service that has stopped working.

We can audit what your current agency has built and give you an honest assessment. In most cases we can transition smoothly without disrupting existing rankings. The one thing we check first is whether your current agency owns your website, which would require a rebuild before we can do anything meaningful.

No. Services can be purchased individually or combined based on your audit results and budget. Many firms start with one service and add others once results are proven. We build a custom plan after the audit rather than pushing a fixed package.

Both. Where an existing site is salvageable we work with it. Where the technical foundation is too weak to rank we recommend a rebuild, which we handle, always on WordPress so you own the keys from day one.

Full funnel attribution from first search through enquiry through signed case. We connect GA4, call tracking, and your case management system so every marketing channel is tied to a real outcome. Cost per signed client is the headline metric, broken down by practice area and channel.

Currently we operate in Lagos, Delaware, London, Dubai, and Melbourne. If your firm is in another city, contact us and we will let you know whether we can take on work in your market.

Personal injury, criminal defense, family law, immigration, business law, employment law, estate and probate, and bankruptcy. We also work with firms in other practice areas on request.

Yes. If your firm has offices or clients across multiple cities we build coordinated strategies that avoid internal competition between your own pages while maximising visibility in each separate market.

All content is reviewed against the specific advertising rules of your jurisdiction before it is published. This covers testimonials, case outcome references, superlative claims, and any area where rules vary between markets. We review against Nigerian Bar Association rules for Lagos, SRA rules for London, and the relevant rules for each market we operate in.

Yes. Most jurisdictions permit soliciting reviews from former clients as long as you do not incentivise them or make specific claims about outcomes. We build review generation systems calibrated to the specific rules of your jurisdiction.