Employment law searches come from employees facing dismissal or discrimination and employers managing workplace disputes. The two audiences search differently, expect different content, and need to find different parts of your website. We build the strategy that serves both.
Employment law serves two completely different client types, employees and employers, who search with different terms, different emotional states, and different expectations. A strategy built for one audience will perform poorly for the other. We build separate keyword and content strategies for each.
Employees searching after a termination or discriminatory incident are often in a state of shock and need to act quickly. We target the specific search terms people use in the hours and days after a workplace incident, when intent and urgency are highest.
Employers researching legal support for HR policies, redundancy processes, or dispute management are in a different mindset entirely. We build content that demonstrates employment law expertise for business clients, positioning your firm as a proactive partner rather than a reactive fixer.
Employment law searches are almost always local. Both employees and employers want a firm they can meet with in person, which makes map pack visibility and Google Business Profile optimisation particularly high value for this practice area.
Laws and search behaviour vary by jurisdiction. Pick your city for the specific strategy we would build for your market.
We review your current rankings and visibility against competitors in your city and practice area.
A roadmap built around the specific terms your ideal clients search when they are ready to hire.
Content, local SEO, and citations executed together, with weekly progress updates.
Monthly reporting tied to enquiries and signed clients, not just rankings.
An employment law firm grew qualified organic traffic by 91 percent within 6 months by separating employee and employer content strategies.
A firm representing both employees and employers tripled enquiries after launching dual audience keyword and content targeting.
An employment solicitor increased Google Maps impressions by 53 percent across their city within 4 months.
Yes. We build separate content and keyword strategies for each audience on the same website, ensuring employee side and employer side visitors each find content written specifically for their situation, rather than generic employment law copy that serves neither audience well.
Employee side searches are often highly urgent, happening within hours or days of an incident. Employer side searches are typically more considered, happening during a planning or HR review process. We calibrate content tone and intent signals differently for each audience.
Yes. We build dedicated employment law SEO strategies for Lagos, Delaware, London, Dubai, and Melbourne, accounting for the specific employment legislation and tribunal processes in each jurisdiction.
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